Building Ecosystem Momentum for Design With Us
A strategic proposal from Built by Karen
Our Mission
Redefining AgeTech Leadership
The AgeTech ecosystem needs a fundamental shift in perspective. For too long, products and services for older adults have been designed in boardrooms and labs, built on assumptions rather than authentic collaboration.
Design With Us challenges this paradigm by championing a revolutionary approach: designing with elders, not for them.
Core Objectives
  • Scale existing visibility into undeniable ecosystem leadership
  • Challenge conventional AgeTech product development
  • Amplify elder voices as true collaborators
  • Build unique, sustainable content momentum
Strategic Approach: Two Platforms, One Powerful Voice
Our dual-platform strategy leverages LinkedIn's professional network and Instagram's visual storytelling power to create complementary impact, reaching decision-makers and building authentic emotional connection.
LinkedIn: Thought Leadership Hub (Primary focus)
Position Design With Us as a leading voice on LinkedIn, challenging conventional wisdom and sparking conversation on co-design among industry leaders.
Instagram: Human Stories
Showcase the human side of elder-centered design on Instagram through compelling visuals. Feature elder collaborators and document the design process to build genuine connection.
Timeline
3-Month Pilot Program: From Foundation to Momentum
Our phased approach ensures we build on solid strategic ground before scaling execution. Each phase delivers specific outcomes while maintaining flexibility to adapt based on real-time performance data and emerging opportunities.
1
Month 1: Strategic & Creative Foundation
Let's get fully aligned, create a plan, and execute.
  • Deep-dive brand and social objectives/goal setting, 1 page guide - 90 min workshop
  • Creative content mapping (Karen, offline)
  • Review, edit and approve first content map (together)
  • Weekly 1-hour sessions for approvals and execution support (4 total)
2
Months 2-3: Execution, Optimization, and Accountability
Shift into consistent execution mode. Develop two additional content maps informed by Month 1 results, ensuring we're continuously learning and improving.
  • Two additional content maps based on performance insights
  • Biweekly 1-hour working sessions (2 total)
  • Ongoing async support for accountability
  • Real-time feedback and momentum management
Investment & Deliverables
$175
Hourly Rate
Reduced from standard $250/hour for this pilot engagement
18
Total Hours
Over 3 months of strategic and execution support
$3,150
Total Investment
Complete pilot program with all deliverables included. 50% paid upfront, and 50% at mid point.
What's Included
Strategic Positioning
Comprehensive POV development and narrative framework that establishes your unique voice in the ecosystem
Content System & Planning
Monthly content maps with stand-out post ideas, themes, and strategic direction for both platforms. Targeted outreach to organizations?
Execution Accountability
Hands-on support to keep momentum moving, including draft reviews, real-time feedback, and strategic guidance
Performance Optimization
Regular analysis of engagement patterns and content performance to continuously refine strategy
Defining Success: Bold Vision, Measurable Impact
Success means more than vanity metrics—it's about establishing genuine leadership and creating meaningful momentum in the AgeTech conversation. While specific targets will be refined during our strategy kickoff, here's what we're working toward.
Voice & Presence
Establish a bold, confident, and occasionally fed up voice that stands out in AgeTech conversations, positioning Design With Us as a must-follow thought leader.
Consistent Engagement
Maintain regular, high-quality, and unique presence across LinkedIn and Instagram with content that sparks meaningful dialogue and community building.
Audience Growth
Target 10% monthly follower increase across platforms, expanding reach to targeted organizations.
Impression Momentum
Achieve ~5,000+ weekly impressions, ensuring your message reaches decision-makers and influencers who can amplify impact.

Ready to Pour some Gasoline on the Fire?
Let's build the momentum Design With Us deserves. This pilot program provides the strategy, structure, and accountability to establish your leadership voice and create lasting impact in the AgeTech ecosystem. Together, we'll challenge the status quo and demonstrate what truly human-centered innovation looks like.